Fink “Bloom Innocent”
Encapsulating the seasonal changes of a singular tree that would become the focal point for the album, Bloom Innocent.
Mission
Our central goal behind Fink’s Bloom Innocent album artwork was to create an identity around a piece of nature and capture its life cycle. The album’s central theme revolves around nature’s fragility, its profound strength, and how that reflects and refracts on the human lives around it. We thought this particular tree located just outside of Eau Claire was a perfect focal point to illustrate that.
Music Videos + Merch
We created two music videos singles “Bloom Innocent” and “We Watch The Stars.” First, “Bloom Innocent” captures the majestic landscapes and wildlife of Wisconsin with a focus on the tree from the album cover. Then, for “We Watch The Stars,” we captured a time-lapse of the tree under a sky full of stars and a bursting sunset. Along the same lines, we developed some choice merch items for Fink’s 2019 UK and North American tour.
Knorth Team
RT Vrieze – Creative Direction & Design
Chris Bartlett – Photography & Video
Design
Creative Direction
Packaging Design
Branding System
Visual Design
Merchandise
Content
Photography
Video Production
Post Production
Color Correcting
contributors
Ambient Inks – Printing