Boston Calling Music Festival
Re-branding an iconic American music festival, in the heart of an iconic American city.
Mission
After working with the iconic music festival for two years previous, Boston Calling moved from downtown Boston to Harvard’s Athletic Complex – so for us, a tasteful rebrand was in order. As the twice-a-year fest evolved and grew, so too did its look and feel. Our initial rebrand was based on the visual identity of downtown Boston – very geometric, gridded, and textured. The move to Harvard inspired a more athletic aesthetic.
17'-18' Identity
Here’s a look at some of our branded pieces, merch designs, social media posts, and just overall vibes from Boston Calling 2017 & 2018.
15'-16' Identity
Here’s a look at the original rebrand we initially did for Boston Calling when the festival was located in downtown Boston at City Hall Plaza in 2015 & 2016.
Knorth Team
RT Vrieze – Creative Direction & Design
Chris Bartlett – Photography & Video
Design
Creative Direction
Logo Design
Branding System
Visual Design
Motion Design
Merchandise
Signage
Web Design
Strategy
Brand Strategy
Content Strategy
Content
Web Development
Post Production
Color Correcting
Motion Video Direction
Motion Video Production
Contributors
Boston Calling – Photography