This rebrand is less of an overhaul, and more of a freshening up for one of our favorite coffee roasters. We incorporated patterns and colors inspired by Wisconsin landscapes and natural textures, which extends into Ruby’s packaging, café, and merchandise.

“Colorful Coffees” – that’s Ruby’s slogan, and it was a great base for a minimal, yet impactful marketing campaign wherein we matched each coffee with the elements of its flavor profile. For a separate campaign, we focused on their holiday blend called “Cheers” – one of their most popular coffees that’s brewed to win over the more traditional coffee drinkers over the holidays. Below, you’ll also find our line of merch.