Leinie Lodge

Establishing an authentic visual language for the 150-Year-Old, family-owned brewery.

Mission

Established in 1867, the Jacob Leinenkugel Brewing Company has been through many evolutions over the last 150 years. But at its core, never wavering, is the iconic brewery’s hometown pride. Our mission for the Leinie Lodge and Leinenkugel’s is to give a tasteful energy to their products and merchandise in an authentic way, while also highlighting the natural beauty of the Chippewa Valley. The imagery we capture is used in their web-store, social media platforms, online newsletters, and within the brewery itself.

Visual Language

The Leinenkugel’s brand is truly at home here in Wisconsin. We try to capture subjects enjoying activities that you could find yourself doing in the Northwoods of Wisconsin. With our color correcting technique, we specifically try to stay as true to the natural colors of our neck of the woods as possible. The goal is to go above and beyond by capturing the look, culture, and lifestyle of what it means to be a Leinie’s drinker in the Chippewa Valley.

Video

Another way of extending the visual language and life style of Leinie’s is through our video production. We’ve created a large collection of videos that communicates with their audience and shows off the Leinie lifestyle.

Meet The Valley

Meet The Valley is the Leinie Lodge’s way of showing off some of the coolest places within the Chippewa Valley, and what makes this place so special. From the Chippewa County Humane Association to The Joynt, the goal is to feature as many amazing places as possible. And trust us, there’s no shortage of ‘em. Every Meet The Valley post shows each featured place’s proximity to the Leinie Lodge too, as well as photos of merchandise that can be found at both the Lodge and at shop.leinie.com.

Design

Nearly every newsletter that goes out has a custom cover enticing viewers to check out a featured deal going on that week. The cover images vary from design-heavy to photo-heavy approaches, but always stay within the branding systems that we’ve established over our many years working with Leinie’s.