This historic restaurant started up way back in 1854 in Mantorville, Minnesota. Our goal with the rebrand of the Hubbell House was to build upon its rich history and the traditional aesthetic they’ve cultivated over the last 150+ years. Inspired by the lettering from the original logo paired with the decorative elements found throughout the restaurant, we created a monogram that could be used easily and impactfully across print and digital. Alongside with the logo, we built a new website, restored some old photos, designed merch, and put together a historical library of photos for the iconic eatery.